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Students must complete the following 10.0 credits to fulfill requirements for the Business Administration degree with the Specialization in Marketing and Consumer Culture:

• 0.5 ADMN 1221H - Financial Accounting
• 0.5 ADMN 2080H - Managerial and Market Research*
• 0.5 ADMN 2510H - Organization Theory
• 0.5 ADMN 3021H - Fundamentals of Managerial Accounting
• 0.5 ADMN 3150H - Advertising*
• 0.5 ADMN 3200H - Financial Management
• 0.5 ADMN 3300H - Personal Ethics in Organizations and Business
• 0.5 ADMN 4030H - Strategic Management
• 0.5 ADMN 4101H - Thinking About Management
• 0.5 ADMN 4160H - Branding*
• 0.5 ECON 1250H - Introduction to Mathematics for Economics and Management
• 0.5 ECON 2200H - Introduction to Statistics for Economics and Management
• 1.0 credit from the following:*
  • 0.5 ADMN 3550H - Operations Management, Concepts, and Cases
  • 0.5 ADMN 3560H - Organizational Analysis
  • 0.5 ADMN 3750H - Principles of Online Marketing
  • 0.5 ADMN 4870H - Field Placement 1
• 0.5 additional Business Administration credits at the 3000 and/or 4000 level(s)
• 2.5 additional credits, including:
  • At least 1.0 credit at the 3000 and/or 4000 level;
  • No more than 2.0 credits at the 1000 level;
  • At least 0.5 credit from the Approved Indigenous Course List.

*Additional notes: Courses marked with an asterisk (*) are required for the Specialization in Marketing and Consumer Culture. Graduating students who have fulfilled requirements for the Business Administration degree can apply for the Specialization in Marketing and Consumer Culture if they have completed the remaining specialization credits with a minimum grade of 65% in each. 

Degree requirements are subject to change. Refer to the most recent version of the Academic Calendar for course descriptions and degree requirements (http://trentu.ca/calendar). Students are encouraged to meet with an academic advisor prior to registering for courses for assistance with degree planning (http://trentu.ca/advising).